UW Athletics Announces Partnership with adidas, BSN Sports

LARAMIE -- Wyoming Athletics has officially signed a multi-year contract extension with current provider adidas, with BSN SPORTS positioned as the exclusive supplier of uniforms, apparel, footwear, accessories, and equipment for all Cowboy and Cowgirl Athletics through the assistance of College Sports Solutions.

"We are very excited to continue our partnership with adidas and start working with a great company in BSN," UW Director of Athletics Tom Burman said in a release. "adidas has been a great partner for Wyoming Athletics since 2018 and their apparel and products offer world-class technology and designs that help our student-athletes compete at the highest levels.

"A leader in the industry, BSN has an extensive product inventory and great customer service that will benefit our athletic programs. I'd also like to thank LEONA for serving as a consultant throughout the process and helping lead to this deal."

Through this dual partnership, BSN SPORTS — the industry-leading team distributor serving over 1,100 collegiate programs — will manage the logistics and supply chain for Wyoming’s athletic programs, ensuring the Cowboy and Cowgirls remain at the forefront of sports innovation and style through timely access and delivery behind every order.

“Wyoming Athletics represents the pride and competitive spirit that define college sports, and BSN SPORTS is proud to support Cowboy and Cowgirl student-athletes as they build on that legacy alongside adidas,” Todd Northrop, SVP of Collegiate & Pro Select at BSN SPORTS said. “Tom Burman and Matt Whisenant bring the thoughtful leadership, clear vision and deep commitment to the student-athlete experience that makes Wyoming Athletics such an exceptional partner.

"We are thrilled to welcome Wyoming into the BSN SPORTS family and bring our team’s product expertise, service and scale to their program. Whether we’re serving a student-athlete with high-performance apparel and equipment or helping fans get game-day-ready, we look forward to helping the entire Cowboy and Cowgirl community show up ready to compete on every field, court and arena.”

Wyoming was represented by LEONA throughout this process.

About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods, apparel, and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.