LARAMIE -- The University of Wyoming Department of Intercollegiate Athletics announces that it has selected Firestarter to conduct brand, marketing, public relations, and entrepreneurial-focused courses for its student-athletes.

The classes will be offered in fall 2021 and spring 2022 through the department's existing professional development 'Excellence at 7220' program.

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"We strive to provide our student-athletes with the tools they need to be the leaders of tomorrow. As we wait to learn about name, image, and likeness (NIL) legislation, we want to proactively secure services that would help all student-athletes manage their personal brands," said Taylor Stuemky, Associate AD – Internal Operations. "We're very excited to be able to provide our student-athletes with access to a professional like Frances, who works daily in this space and also has first-hand knowledge of our program's culture."

Firestarter is a personal branding firm based in Alexandria, Va. The firm is led by Wyoming native and University of Wyoming alum Frances Reimers.

Each day, the firm collaborates with collegiate and professional athletes and coaches to help them create and grow their brands through strategic marketing and public relations tactics. Some of Firestarter's notable clients include 3x NFL Defensive Player of the Year Aaron Donald's nonprofit the AD99 Solutions Foundation, Buffalo Bills offensive lineman Jon Feliciano, and the Denver Nuggets.

"Over the past five years, I've worked with many collegiate athletes and programs through my brand-building initiatives, but working with UW Athletics is truly special," said Reimers, founder and CEO of Firestarter. "It's an honor to help my fellow cowboys and cowgirls learn the tools they need to manage their brands for a lifetime.

"Today, one's personal brand is among his or her most important assets, and these courses will be designed to ensure that tomorrow's athletes and leaders will showcase the attributes that make them unique."

Check out the Firestarter website right HERE.

* University of Wyoming press release

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